I Am Legend

Warner Bros. began developing I Am Legend in 1994, and various actors and directors were attached to the project, though production was delayed due to budgetary concerns related to the script. Production began in 2006 in New York City, filming mainly on location in the city, including a $5 million scene at the Brooklyn Bridge, the most expensive scene ever filmed in the city at the time. Warner Bros. launched a tie-in comic and an online multiplayer game on Second Life as part of its marketing campaign. I Am Legend was released on December 14, 2007 in the United States. It opened to the largest ever box office for a non-Christmas film released in the U.S. in December. The film's commercial success "cemented standing as the number one box office draw in Hollywood."


Advertisement
Advertisement
No video found!